Natural Cotton Men''s Underwear by HOM. The HOM First Cotton is manufactured from a 94% cotton rich blend and offers a soft natural feel in fine quality cotton basics everyday wear for men. With a modern, refined and a supportive cut, First Cotton provides a masculine and shape defining look with a natural feel for quality everyday wear for either the office, gym or your days off. Available in either black or white and as a brief or hipster, they all feature a stylish HOM logo on the him. Essential everyday mens underwear for all men.